(My)elofibrosis was created to address a gap in patient education for the rare disease myelofibrosis. This Unbranded DSE Program consisted of x# Multimedia Stories, Explainer Video Series, Media, A CRM Program, and a mnemonic campaign. I developed the logo and branding to feel human and approachable, with a warm, inviting tone. As the lead creative, I oversaw all production events, UX, media, and content concepts/strategy. I designed and illustrated the majority of the site’s content, and directed the rest, ensuring every element aligned with both patient needs and client’s strategic imperatives